March 14, 2012

Attendance: Ray Allen, Jerri Barkley, Sally Brawley, Bryan Campbell, Roger Clute, Dawn Collings

Debbie Gallaher, Ray Heit, Chuck Johnson, Kristi Mahre, Charlotte Mayo, Mark Miller

Caryl Morrell, Freyda Stephens. Guests:  Lisa Day and Mark Kulaas.

President, Chuck Johnson called the March board of directors meeting to order at 5:34 PM at the Holiday Inn Express.

The month of February board meeting minutes were reviewed.  Sally Brawley moved to approve the minutes as presented and Charlotte Mayo seconded.  The minutes from February were approved by the board.

New Business

• Special Olympics-Caryl Morrell

This year there were 1440 athletes with 450 volunteers.

2012 was a world qualifying year with 5 athletes from WA State.

Caryl was awarded the Campfire Appreciation Award for her dedication and hard work.

• TTC Stars on Ice update

Attendance was 2500 down 300 from 2011.  300 out of town guests were in attendance via motor coach.  On another TTC note, Kelly Clarkston sold out in 5 hours.

• Mission Ridge Update

Mission Ridge had 12" of new snowfall on Monday March 12.

Special Olympics went very well.

NW Cup races are coming up on March 30-April 2^nd and The Western Spring Series will be April 6-11^th

• WVVB Annual Report

Roger distributed the Annual Report.  Lisa Day questioned the discrepancy of the 2010 statistics.

Roger spoke to the error in counting the guides as they went out the door.

• Recap Publications

Roger passed around magazines and explained the ads in them. The magazines included NW Travel, Alaska Airlines, Tasting Room, WA State Wine Tour Guide, and Sports Destination Management.

• February Fulfillment

Total February fulfillment for Feb 2012:  10,212,   Feb 2011:  5,094

• January Star Report

Occupancy down -2.8%

ADR down -$0.73

Total revenue down -$91,485

• Reviewed the budget and bills for February.

Caryl Morrell made a motion to pay the bills, Dawn Collings seconded.  Motion passed.

• Roger reviewed the Hotel /Motel Tax Revenue Spreadsheet

The revenue the Visitors Bureau received in 2011 was down $30,000 from 2010.

OLD BUSINESS

• Business plan committee report

Roger reported that he, Mark, Chuck, Sally and Freyda are working on the report and it is approx. 60% done.  1^st draft will be ready the last week of March.

A motion was made by Jerri Barkley to set a special board meeting to approve the business plan on March 26 at noon at the Olive Garden.

Motion was seconded by Debbie Gallaher and passed by the board.

A motion was made to adjourn the meeting at 7:00pm by Bryan Campbell and seconded by Jerri Barkley.  Motion passed. Meeting Adjourned.

February 8^th 2012

Attendance: Jerri Barkley, Sally Brawley, Debe' Brazil, Dawn Collings, Bryan Campbell, Linda Haglund, Ray Heit, Kristi Mahre, Caryl Morrell, Freyda Stephens and Roger Clute. Guests included Marsha Clute, Ken Boyle, Mark Urdahl, Craig Larsen, Matt Kearny and Tim Deterring.

Secretary/Treasurer, Kristi Mahre called the February board of directors meeting to order at 5:31 PM in the Cadman Room of the Red Lion Hotel. The board of directors and guests were introduced.

Roger introduced Matt Kearny newly appointed director of marketing for the Sports Council. Matt's previous experience included sports director at KPQ Radio and marketing director with the Wenatchee World newspaper. Roger stated Matt's love of sports and expertise in marketing will serve the Sports Council well into the future.

Mark Urdahl, executive director of the Port of Chelan County and Craig Larsen, president of Port of Chelan County Commission were introduced. Mark and Craig provided an update on the Pybus Market project that the Port is now taking the lead on. They explained a private local investor is now interested in perhaps a private/public partnership in developing Pybus Market. Mark went on to say a potential incentive is in place to recoup $500,000 in tax rebate from the State of Washington if $12 million is spent in construction projects in the area during 2012. If the local investor partners on the project it may expedite improvement of the property and buildings and bring partial opening of the facility in early 2013.

The month of January board meeting minutes were reviewed. Sally Brawley moved to approve the minutes with changes and Caryl Morrell seconded. Minutes from January were unanimously approved by the board.

Roger provided the board with information he received during a meeting from the branding team at Green-Rubino in Seattle earlier in the month. The company said they would provide a discount because the WVVB is a customer of long standing. Green-Rubino's quote for branding work is $22,000. Roger stated he had received quotes from other branding companies such as North Star in Nashville for up to $60,000. The quote proposed to finish the branding process for the Wenatchee Valley was about 40% higher than estimated due to the addition of research and a survey targeted to travelers who had never been to the Wenatchee Valley. Roger stated the survey could be an important piece of information missing from the branding process, many board members agreed. He went on to say there were three choices at this juncture of the branding process: 1) spend what the budget allows for this year and finish the project early next year. 2) Bid out the project to find a lower price. 3) Delay other spending and pay the branding fee this year. There was discussion around the table. Jerri stated we should stick with Green-Rubino since we've had a long relationship with them and they have done excellent work for other destination marketing organizations. Roger agreed and said no one knows the Wenatchee Valley from a public relations and marketing standpoint than G-R. The consensus was to move ahead with the project by hiring Green-Rubino as TPA finances allow. Green-Rubino's proposal will be presented for action by the TPA commission at its next meeting.

The board reviewed January fulfillment, the downtown Visitor Center had 100 guests compared to 112 the year before. There were 4,933 unique visits to  www.wenatcheevalley.org compared to 4,413 during 2011. Roger stated fulfillment and distribution in all categories totaled 6,039 for the month compared to 7,104 the prior year.  The difference was due to no tracking on the Sports Council web site during the month. The Social Media category had 650 Facebook Fans, 544 Twitter followers and 2,369 e-newsletter subscribers.

The board reviewed the December Smith Travel Research Report. It reflected higher Average Daily Hotel Rates up 5.4% at $73.87. Room Occupancy was higher by 6% at 48.4% and Hotel Revenue increased by 11% versus 2010. Roger noted Yakima Room Revenue was down by 6.5% and Tri-Cities down by 1.1% in December compared to 2010.

The board reviewed the November P&L statement. Roger noted November income was $9,788 and total expenses were $31,900. Lower revenue was due to the City of Wenatchee paying the hotel/motel tax receipts two days late. A payment of $21,537 was received on February 2^nd. In reviewing accounts payable Roger stated the bills were comprised of payroll and taxes. In addition there were payments to Mission Ridge for Seattle and Portland Ski Shows, the Map Company for an ad on the Washington State map, a payment to WSAE for advertising and a $2,000 payment to MOBI Manage for enhance the WVVB website for smart phone use.  Sally Brawley made a motion to pay January bills, Dawn Collings seconded and the motion was approved.

The board reviewed results of the 2012 Washington State Audit included in the packet. Roger noted the auditors provided guidance on the following:

TPA disbursement approval needs to be improved.

All credit card statements need to be confirmed by the executive director.

Some minor credit card purchases were not supported with a receipt.

The WVVB collected and disbursed funds on behalf of E3NCW without a contract.

The Auditor recommended the WVVB consult their attorney in determining if wine tasting and retail sales of wine is within their legal authority. Roger noted attorney Tom O'Connell determined the above activities comply with state law and within the visitor's bureau's statutory authority to provide to the public.

Roger reviewed recommendations collected from Lunar Cow clients including Finger Lakes Visitor Connection, Canton-Stark County CVB, Jefferson City CVB and Visit Chicago Southland. All clients contacted were pleased with the I-Map service and or service from Lunar Cow. Since the project is not supported by a line item in the budget we would have to rely on the pay to play feature of Lunar Cow's sponsorship strategy to offset I-Map costs. Sally Brawley asked what project was more important to the WVVB, the I-Map or re-branding. The consensus of the board agreed branding was the priority issue and they asked Roger to collect more information on the I-Map project including financial data, break-even point, time line and site activity from other destinations the company is working with.

Caryl Morrell moved for adjournment at 6:42 PM; Bryan Campbell seconded the motion and the February meeting was concluded by unanimous consent.

January 11, 2012

Attendance: Ray Allen, Jerri Barkley, Sally Brawley, Debe' Brazil, Bryan Campbell, Dawn Collings, Roger Clute,

Debbie Gallaher, Ray Heit, Chuck Johnson, Kristi Mahre, Charlotte Mayo,

Caryl Morrell, Freda Stephens. Guests: Tim Detering, Lisa Day and Nancy Warner.

President, Chuck Johnson called the January board of directors meeting to order at 5:31 PM in the Rivertop Restaurant/Coast Hotel.

The month of September's board meetings were reviewed.  Sally Brawley moved to approve the minutes as presented and Debe' Brazil seconded.  The minutes from December were approved by the board.

2012 Board Officers:  Chuck Johnson was instated as President, Kristi Mahre, Sec/Treasurer, Charlotte Mayo, Vice President and Bryan Campbell will be replacing Don Gurnard on the board.

The Board was free to take action on a new vote for the Vice President position.  Caryl Morrell put the motion up to continue with Charlotte Mayo, and  it was seconded by Freyda Stephens.

OLD BUSINESS

State of Washington State Audit

The auditor is finalizing the report and will meet again on Friday and 9 a.m. There will be some routine questions followed by the final filing the following week. The expected guidance with be held to certain areas for example in 2009 it was petty cash control, and an office door lock.

NEW BUSINESS

The Branding Meeting was well attended.  There will be a follow up meeting late February, the date TBD.  Notes were turned over to Public Relations to look over and give direction on the project.  Deb Gallaher encouraged everyone to attend the next meeting.

The Business Plan committee met at the Olive Garden.  Roger Clute presented the preliminary plan. Sally Brawley commented on how many great ideas were brought forward.  The deadline for the plan is the end of March.

Lunar Cow Contract, Lunar Cow is a company that created visitors guides online using Google map. They are working with 350 Visitors Bureaus to date.  The cost is $5000 that would be offset by space sold on the map and the Visitors Bureau would receive income from the map.  The map is inclusive, created from all sources available, and has received stellar reviews from all users.  We would want to start with the near valley first and then branch out to Chelan and Douglas counties having access thru the Visitors Bureau web site.  Deb Gallaher asked if Roger could get verification from other users thru conversation over a period of time before we vote.  Roger will make calls the week of 1/12/12 and will send out the information to the board.

Dominick Bonney has been hired by the Visitors Bureau for Social Media Marketing.  They will be paying him $300.00 per month to get the word out.  Dominick is currently working for Mission Ridge, Café' Mela and the Apple sox as well as many other companies here in the valley.

The board reviewed December fulfillment, the downtown Visitor Center had 157 walk-ins compared to 83 in 2010, with 1898 visitor requests compared to 443 in 2010.  Fulfillment and distribution was up 300 compared to 2010.  The social media category had 588 Facebook fans, 513 Twitter followers and 3431 Newsletter subscribers.

Although 3 weekends had visiting wine reps in the visitors center, wine sales were disappointing.. Tastings totaled 39 with bottle sales at 42 sold.

The board reviewed the November STAR Report.  It reflected good news from an economic standpoint.

Average daily hotel rates were up $3.27 at $69.41 from $66.14 in 2010.  Room occupancy was up 4.8% and hotel revenue increased by 10.7% to $1,082,088 compared to $977,500 in 2010.

The board reviewed the December P&L statement.  Roger noted that December income was $69,892.51    and expenses were $18,609.18 for a net ordinary income of $34,500.42.  Roger commented that they have saved approximately $57,000 in salaries this year and that professional fees for attorneys were $1,143 over budget. Dawn Collings made a motion to commend Roger Clute for bringing the 2011 budget in well under plan in a difficult economy and through the political uncertainty surrounding the future of the WVVB.  Debbie Gallaher seconded and the motion was unanimously approved by the board.

Sally Brawley made a motion to pay the bills and seconded by Freyda Stephens and the motion was approved.

Sally Brawley made a motion to adjourn the meeting and Caryl Morrell seconded the motion and the January meeting was concluded by unanimous consent.

December 14^th 2011

Attendance: Ray Allen, Sally Brawley, Debe' Brazil, Dawn Collings, Debbie Gallaher, Don Gurnard, Ray Heit, Chuck Johnson, Mark Miller, Freyda Stephens and Roger Clute. Guests included Marsha Clute, Nancy Warner, Lisa Day and Monte Cole.

President, Don Gurnard called the November board of directors meeting to order at 5:31 PM at Chateau Faire Le Pont Winery. The board of directors and guests were introduced.

At the beginning of the meeting President Don Gurnard was presented with a glass apple trophy commemorating his eight years of service to the WVVB board and for serving as it president during 2011. Don thanked the board and said through good times and bad it was an honor to serve on the WVVB board of directors.

The month of November board meeting minutes were reviewed. Sally Brawley moved to approve the minutes and Debbie Gallaher seconded. Minutes from November were unanimously approved by the board.

The 2012 budget was presented to the board of directors. Roger stated the budget committee consisting of Ray, Linda, Chuck and Freyda had completed and approved the budget for presentation to the full board. Chuck Johnson moved to approve the 2012 budget as provided in the board packet and Freyda Stephens seconded. Don Gurnard called for the vote and the budget was unanimously approved.

Guest Nancy Warner had some question on the budget and advertising plan. Don Gurnard suggested Nancy set an appointment with Roger to discuss details.

Roger reminded the board the Business Plan Committee meeting will be held Wednesday, December 21^st at the Olive Garden Restaurant. Committee members are: Sally Brawley, Linda Haglund, Caryl Morrell and Chuck Johnson.

There was discussion of by-law revisions. Roger pointed out two sections that had been updated since last meeting. Article 5 defines the composition of the board of directors. The change appears in section "A", item 12. It states "Such other members not necessarily from the above categories as the Board of Directors shall determine from time to time in order to fill vacant positions." The second by-law change is again in section "A", number 5.3 and states: "A director shall serve for up to three terms of three years each from the date of his/her appointment by the CVB board of directors. Expiring terms may be extended by a majority vote of the directors." After further discussion Chuck Johnson moved to approve the by-law revisions. Dawn Collings seconded the motion and the by-laws were unanimously approved by the board of directors.

Roger announced there will be a meeting with the Washington State Auditors representatives and board of director members in the WVVB office at 10:30 on Thursday, December 15^th. The audit started on the 12^th and will be concluded on the 30^th.

The board reviewed November fulfillment, the downtown Visitor Center had 373 guests compared to 116 the year before. There were 6,080 unique visits to  HYPERLINK "http://www.wenatcheevalley.org" www.wenatcheevalley.org compared to 4,198 during 2010. Roger stated fulfillment and distribution in all categories totaled 6,648 for the month compared to 1,703 the prior year. The Social Media category had 582 Facebook Fans, 503 Twitter followers and 2,835 e-newsletter subscribers.

The board reviewed the October Smith Travel Research Report. It reflected higher Average Daily Hotel Rates up 1.7% at $80.14. Room Occupancy was higher by .7% at 55.8% and Hotel Revenue increased by 3% ($1,851,663) compared to last year ($1,797,259). Roger noted Yakima Room Revenue was up by 2.4% and Tri-Cities down by 6.2% in October compared to 2010.

The board reviewed the November P&L statement. Roger noted November income was $9,228 and total expenses were $23,809. Lower revenue was due to the City of Wenatchee paying the hotel/motel tax receipts one day late. In reviewing accounts payable Roger stated the bills were comprised of payroll and taxes. In addition there were payments to Town Toyota Center for marketing and Davis, Arneil Law Firm for legal expenses.  Chuck Johnson made a motion to pay November bills, Ray Heit seconded and the motion was approved.

Ray Heit moved for adjournment at 6:52 PM; Sally Brawley seconded the motion and the December meeting was concluded by unanimous consent.

November 9^th 2011

Attendance: Jerri Barkley, Sally Brawley, Debe' Brazil, Dawn Collings, Debbie Gallaher, Don Gurnard, Charlotte Mayo, Caryl Morrell, Freyda Stephens, Roger Clute.

President, Don Gurnard called the November board of directors meeting to order at 5:35 PM in Springhill Suites meeting room.

The month of October board meeting minutes were reviewed. Jerri Barkley noted an error in the last paragraph in the minutes. Roger Clute said he would correct the typo. Sally Brawley moved to approve the October minutes with correction and Debbie Gallaher seconded. The minutes from October were then approved by the board.

There was discussion of board member categories. Since Dawn Collings changed job positions and the board recognizes her expertise and interest in tourism her position on the board will be retained as an "at large" position as stated in the new by-laws pending adoption by the board of directors.

Jerri Barkley talked about the success of the Seattle and Portland ski shows she participated in. She stated the Seattle ski show had 17,000 and Portland 22,000 attendees respectively. Jerri said both shows provided positive interest for Mission Ridge. Jerri thanked all the marketing partners who participated during the shows and also helped with financial support.

Roger noted a contract for services with the City of Wenatchee was signed by Mayor Johnson. While the contract revenue amount was reduced by about $70,000 Roger said WVVB operations could go forward without substantial loss of services. Sally Brawley moved to approve the City of Wenatchee contract and Debbie Gallaher seconded. The board approved the contract and President Don Gurnard signed the agreement. Don also stated the City budget negations were a key element getting the new WVVB contract in place and he is happy the visitor bureau budget has been approved.

Sally Brawley asked Roger to clarify the term "incubation" as used in line #6 of 2 A in the contract with the City of Wenatchee. The line states: "New event incubation/conventions booked.

The board reviewed October fulfillment, the downtown Visitor Center had 388 guests compared to 185 the year before. There were 9,440 unique visits to www.wenatcheevalley.org compared to 5,030 during 2010. Roger stated fulfillment and distribution in all categories totaled 10,845 for the month. The Social Media category had 531 Facebook Fans, 491 Twitter followers and 2,850 e-newsletter subscribers.

The board reviewed the September Smith Travel Research Report. It reflected higher Average Daily Hotel Rates up 3.3% at $80.65. Room Occupancy was higher by 7.9% at 64% and Hotel Revenue increased by 12% ($2,066,189) compared to last year ($1,884,061) at least in part due to several sports and conventions in the area. Roger noted Yakima Room Revenue was down by 1.1% and Tri-Cities up by 7.8% in September compared to 2010.

The board reviewed the October profit and loss statement. Roger noted October income was $50,025 and total expenses were $23,017. In reviewing accounts payable Roger stated the bills were comprised of payroll and taxes. In addition there were payments to advertisers. Sally Brawley made a motion to pay October bills, Caryl Morrell seconded and the motion was approved.

There was a brief discussion on Tourism Impacts and how to depict them in easy to understand terms. Roger noted the City of Wenatchee collects about $6.5 million in retail sales tax and 20% of that amount is attributed to tourism or $1.3 million. The city contracts destination marketing services with the WVVB for approximately $300,000/year. Based on those figures the WVVB returns to the city over four times the cost of the contract in tax generation alone.

Dawn Collings moved for adjournment at 6:45 PM; Sally Brawley seconded the motion and the November meeting was concluded by unanimous consent.

Attending were: Roger Clute, Marcia Janke, Wendy LeSesne, Don Gurnard, Melissa Cad, Allison Williams, Linda Haglund, Mayor Johnson, Freyda Stephens, Gina Muller, lisa Traum, Gary Taylor. Anna Johnson

The meeting was called to order at 10:07am by Wenatchee Valley Visitor Bureau Executive Director, Roger Clute. Introductions were made by the attendees and the Public Comment period was opened. No comments were submitted.

WVVB Contract: The WVVB thanked Mayor Johnson and the Wenatchee City Council for their support of tourism and finalizing the contract between the city and the WVVB. The contract has been signed by both the City of Wenatchee and the WVVB Board extending the term of commitment for three years with the possibility of an extension for two more years.

Winter Guide: Roger announced that the Winter Guide is now available for distribution with 15,000 copies in print. He also mentioned that the WVVB and the WDA are combining forces to produce one brochure that will include an expanded section on the downtown core. Linda Haglund, Executive Director of the Downtown Association elaborated on the process explaining that the current Downtown brochure has not been effective as a ‘pay-to-play’ piece. It needs to emphasize were public restrooms are located, the police department location, where to find the new 3-hour parking areas and the fact that the downtown core is a historic district. Combining the two formats is an economic savings for both entities and provides the tourism traveler with significant information.

Tourism Counts: The WVVB is partnering with the WDA to provide a shopping incentive focused at conventions attendees to encourage downtown patronage. Conventions often request a coupon book or individual coupons for their attendees. A one dollar coin attached to a distinctive   post card listing participating merchants is currently being inserted in convention bags. The coin is good for a dollar off any purchase over five dollars. Each participating merchant displays a ‘Tourism Counts’ sticker to let shoppers know they can use their coin in their facility. The effectiveness of the program is still being evaluated. The goal of the program is to let people know about the variety of businesses available in downtown.

Melissa Cadd suggested that a passport type approach could be utilized. If the coin holder visits five stores and has their card stamped then they receive $5.00 off a purchase.

Mayor Johnson suggested that a number be stamped on the coin or card to be entered into a monthly drawing similar to what the TTC does with the Wild Hockey puck drawings.

Wenatchee Wine Walk: The WVVB participated in the Downtown Wine Walk on November 12 resulting in 163 people coming through the Visitor Center. The WVVB paired with Snowdrift Cider Company as the featured product. Jan Lutz, Executive Director of Wenatchee Wine Country said that this was the 3^rd year for the Wine Walk and the most successful to date. Mills Brothers commented that any time they get 200 people through their store in one day was a good day! Commerce was good for the merchants and the Red Lion picked up room nights from the event. There were significant attendees from Canada. November 11 is ‘Remembrance Day’ in Canada providing a three day weekend for Canadians’. Comments were made that this was a good sign for our economy having so many visitors from Canada.

Wendy Le Sesne suggested that we target Canada with a promotion package for the Wine Walk next year

Groupon: Jan Lutz provided some back ground and details on the Groupon campaign. The program will run from September through December 2011 and includes reservations at the Coast Hotel and waived tasting room fees at the participating wineries. There have been 700 +Groupon packages sold, resulting in about 1500 visitors to Wenatchee.  Groupon partnered with Expedia to expand the sales area for the package and was also on the Ellen DeGeneres Show. While on the air they mentioned the great wine packages in Central Washington. Freyda Stephens was contacted by Groupon and asked to extend the sales window by two days in order to take advantage of the exposure on the Ellen DeGeneres Show.

Wenatchee Wine Country will also be partnering with Alaska Airlines to promote a spring package that will include airfare, lodging, event tickets, etc. in the Alaska Airlines Magazine.

Melissa Cadd added that the cruise lines would be a good opportunity for pre-cruise packages.

Media Values: The 3^rd quarter report from Greenrubino indicated that overall publicity values acquired from media exposure was $1.6 Million. A large portion of that value came from the widespread coverage of the AARP story featuring Wenatchee as one of the best places to retire.

Fulfillment: Third quarter numbers indicate that walk-in visitors have doubled from 2010 and website usage has spiked. This is attributed to adding the Wine Tasting element in the Visitor Center.

Recent Print Advertising Placements: Ads have been placed in Portland Monthly, Sunset Weekend Trips, Ski Washington, Alaska Airlines Magazine, Sunset Magazine and Northwest Travel.

January through October P&L statement: Current net income for the TPA fund is $10,064.32. The TPA fund is derived from a $1 per night, per room, assessment used for advertising the Wenatchee Valley. About $180,000 to $190,000 is generated annually from this assessment.

Comcast Overview: Gary Taylor, Senior Account Executive provided an overview of the types of advertising that Comcast does for the group. Comcast delivers one million impressions in the Puget Sound area for the Valley and our ads consistently out-perform the Leavenworth ads. In 2012 the Comcast campaign will shift a portion of the coverage to the Spokane market. The remainder of 2011 will focus on Mission Ridge, TTC and winter activities.

Allison Williams inquired if there had been a solution found for the transportation issues from the airport to hotels and Mission Ridge. At this point the discussion by the Transportation Committee and Mission Ridge has been to target specific dates and events only with limousine service and the available hotel shuttles.

Sports Council marketing: The Sports Council Board of Directors has indicated that they would like to contract either one or two people to cover the Sports Marketing position. One position will cover the social media aspect; including the website, newsletter, facebook, etc. The other position will cover the marketing aspect of the position. A committee has been formed to deliberate what they want to do with the position and may have a hiring plan in place by the end of 2011.

Stars on Ice Package: The WVVB is partnering with Journey Travel to bring Spokane area attendees to the Stars on Ice performance on February 26, 2012. The WVVB will underwrite the cost of two coaches from Spokane. The package will include: transportation, lodging, two meals and a ticket to the show. Comcast will feature a video of the Ice performance on-air. Doreen suggested acquiring coaches to service the Moses Lake, Quincy, Ephrata and Omak areas as well.

Rebranding initiative: The next branding meeting will take place December 17 with Dave Radcliff leading the group to select phrases that identify our area. Information from the local and out of area surveys the WVVB collected in 2011 will also be utilized in developing the new brand. $15,000 has been allocated to the development of this project.

WA St. Official Visitors Guide: The WVVB will be placing a co-op ad in the WA St. Visitor Guide. A lower co-op fee of $400 will be charged per participant and will include your logo and contact information. The ad will appear in the hard copy magazine and online with distribution to CVB’s, internationally and by private request.

WVVB 2012 Visitor Guide: Ad opportunities are available for space in the new guide. Contact your Wenatchee World Sales rep for prices and placement. The Wenatchee World produces a 54 page glossy magazine style guide for the WVVB at no cost to us. They annually sell about $60,000 in advertising space. If the WVVB were to produce the guide in-house it would cost about $1 per copy.

TPA Budget: A vote on the 2012 TPA budget was taken by the TPA board members present to accept the budget. Lisa Traum made the motion to accept the budget as is and Melissa Cadd seconded the motion. The vote carried unanimously.

The meeting was adjouned at 11:34 am.