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December 14th 2011
Attendance: Ray Allen, Sally Brawley, Debe' Brazil, Dawn Collings, Debbie Gallaher, Don Gurnard, Ray Heit, Chuck Johnson, Mark Miller, Freyda Stephens and Roger Clute. Guests included Marsha Clute, Nancy Warner, Lisa Day and Monte Cole.
President, Don Gurnard called the November board of directors meeting to order at 5:31 PM at Chateau Faire Le Pont Winery. The board of directors and guests were introduced.
At the beginning of the meeting President Don Gurnard was presented with a glass apple trophy commemorating his eight years of service to the WVVB board and for serving as it president during 2011. Don thanked the board and said through good times and bad it was an honor to serve on the WVVB board of directors.
The month of November board meeting minutes were reviewed. Sally Brawley moved to approve the minutes and Debbie Gallaher seconded. Minutes from November were unanimously approved by the board.
The 2012 budget was presented to the board of directors. Roger stated the budget committee consisting of Ray, Linda, Chuck and Freyda had completed and approved the budget for presentation to the full board. Chuck Johnson moved to approve the 2012 budget as provided in the board packet and Freyda Stephens seconded. Don Gurnard called for the vote and the budget was unanimously approved.
Guest Nancy Warner had some question on the budget and advertising plan. Don Gurnard suggested Nancy set an appointment with Roger to discuss details.
Roger reminded the board the Business Plan Committee meeting will be held Wednesday, December 21st at the Olive Garden Restaurant. Committee members are: Sally Brawley, Linda Haglund, Caryl Morrell and Chuck Johnson.
There was discussion of by-law revisions. Roger pointed out two sections that had been updated since last meeting. Article 5 defines the composition of the board of directors. The change appears in section "A", item 12. It states "Such other members not necessarily from the above categories as the Board of Directors shall determine from time to time in order to fill vacant positions." The second by-law change is again in section "A", number 5.3 and states: "A director shall serve for up to three terms of three years each from the date of his/her appointment by the CVB board of directors. Expiring terms may be extended by a majority vote of the directors." After further discussion Chuck Johnson moved to approve the by-law revisions. Dawn Collings seconded the motion and the by-laws were unanimously approved by the board of directors.
Roger announced there will be a meeting with the Washington State Auditors representatives and board of director members in the WVVB office at 10:30 on Thursday, December 15th. The audit started on the 12th and will be concluded on the 30th.
The board reviewed November fulfillment, the downtown Visitor Center had 373 guests compared to 116 the year before. There were 6,080 unique visits to HYPERLINK "http://www.wenatcheevalley.org" www.wenatcheevalley.org compared to 4,198 during 2010. Roger stated fulfillment and distribution in all categories totaled 6,648 for the month compared to 1,703 the prior year. The Social Media category had 582 Facebook Fans, 503 Twitter followers and 2,835 e-newsletter subscribers.
The board reviewed the October Smith Travel Research Report. It reflected higher Average Daily Hotel Rates up 1.7% at $80.14. Room Occupancy was higher by .7% at 55.8% and Hotel Revenue increased by 3% ($1,851,663) compared to last year ($1,797,259). Roger noted Yakima Room Revenue was up by 2.4% and Tri-Cities down by 6.2% in October compared to 2010.
The board reviewed the November P&L statement. Roger noted November income was $9,228 and total expenses were $23,809. Lower revenue was due to the City of Wenatchee paying the hotel/motel tax receipts one day late. In reviewing accounts payable Roger stated the bills were comprised of payroll and taxes. In addition there were payments to Town Toyota Center for marketing and Davis, Arneil Law Firm for legal expenses. Chuck Johnson made a motion to pay November bills, Ray Heit seconded and the motion was approved.
Ray Heit moved for adjournment at 6:52 PM; Sally Brawley seconded the motion and the December meeting was concluded by unanimous consent.
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